A 62-Year-Old Model Is Starring In Biologi’s Latest Campaign

Biologi, AKA one of our favourite skin care brands, has just released a new campaign deserving of a round of applause.

Unveiling its latest anti-ageing serum, Biologi’s Bm Regenerate Anti-Ageing Serum (which by the way is already receiving rave reviews), the brand chose 62-year-old model, Rachel Waller, to be the face of the new product.

Ageism in the beauty industry has always been a hot topic on bh and with many of us crying out for better representation, it’s great to see an older, beautiful woman at the forefront of a fast-growing brand.

“Once you pass a certain age, it is very rare to be approached to be the face of a skin care brand," said Rachel. "The current ideals seem to focus on younger looking skin so when Biologi approached me to work with the brand I was seriously thrilled!"

Speaking of skin, the photos themselves show Rachel’s in all its natural glory, without any smoothing of fine lines or wrinkles.

“I’m in my sixties so of course I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age,” she said.

It’s not the first time Biologi has been inclusive either, also recently partnering with Indigenous model, Sam Harris, as its first global ambassador.

“Authenticity is something we pride ourselves on at Biologi and this campaign is exactly that," said Biologi managing director, Lucy Macdougald. "We are celebrating beauty at any age and encouraging people to enhance what they already have (not change it)."

Bravo Biologi, we love to see it.

Have you tried any Biologi products? Do you like the new campaign?

42 Member Comments

perthchick 18 Jan 2021 8:04 PM

What a beautiful model.

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Rudyuth 11 Dec 2020 12:30 PM

What an inspiration and a beautiful woman too.

Lynmb38 9 Dec 2020 8:34 PM

Its nice that models of all types are being used.

Hayleyk 8 Dec 2020 5:24 PM

about time models dont have to be so fake.

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ubd2u 6 Dec 2020 6:58 AM

Ive been watching "Fringe" on 7 and I have been interested in the number of older women in that show. I think older women are starting to become more of the norm in media.

Normap 1 Dec 2020 10:03 PM

Good stuff for using an older model (person). I also think using models that are not so slim is a good idea.

Margaret 322 21 Nov 2020 11:57 AM

Keep it real, it makes it more believable if mature models are shown using mature targeted skincare. Of course we all get wrinkles as we age, but we can hydrate and moisturise to even out the skin’s appearance.

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Simone 12 Nov 2020 1:42 PM

Great to see age appropriate models in marketing campaigns.

fiji172 11 Nov 2020 12:35 PM

I think it's great they are using an older model so we can actually see if a product works on older skin and not just on some gorgeous your model

Arty Girl 6 Nov 2020 1:01 PM

Great to see an older model representing an anti-aging product. Older women certainly use more anti-aging products than much younger women whose skin still looks good. An anti-aging product with older women featuring it is more believable too.