A 62-year-old model is starring in Biologi’s latest campaign

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What an inspiration and a beautiful woman too.

Its nice that models of all types are being used.

about time models dont have to be so fake.

Ive been watching "Fringe" on 7 and I have been interested in the number of older women in that show. I think older women are starting to become more of the norm in media.

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Good stuff for using an older model (person). I also think using models that are not so slim is a good idea.

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Keep it real, it makes it more believable if mature models are shown using mature targeted skincare. Of course we all get wrinkles as we age, but we can hydrate and moisturise to even out the skin’s appearance.

Great to see age appropriate models in marketing campaigns.

I think it's great they are using an older model so we can actually see if a product works on older skin and not just on some gorgeous your model

Great to see an older model representing an anti-aging product. Older women certainly use more anti-aging products than much younger women whose skin still looks good. An anti-aging product with older women featuring it is more believable too.

This makes so much sense.

Finally a company gets it. Hooray, and hope to see a lot more diversity.

Good to see, more brands should do the same.

Well done , it's a good campaign. First time I hear about it.

Not only have they used an older model, the model does not look touched up either! (maybe, but I cannot see it)

I love the use of an older model, I'm not familiar with this brand though.

She looks beautiful and it's so healthy to see more diversity in models.

It's a wise move for Biologi - older women buy more skincare products! Rachel Waller looks great for 62!

I like they are using an older model for an anti ageing product

I like that they're using an older model!