Lush Cosmetics' stunning new beauty campaign

We thought Gisele Bündchen’s beauty campaign for Chanel was glamorous, but now Lush Cosmetics has blown us away with their totally fresh take on bath time.
Turning the ritual into an art form, the natural brand's mesmerising new film 'The Experimenter' features a montage of their products immersed in water.
Reflecting the brands’ fresh, handmade approach to beauty, it shows the products dispersing in striking patterns and is accompanied by an equally uplifting soundtrack.
With the array of colours on display, it’s hard to believe they’re made predominantly from fresh organic fruit and vegetables and essential oils.
Thanks, Lush, for ensuring we never look at a bath bomb the same way again!
What do you think of Lush’s new campaign? Are you a fan of Lush products?
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62 Member Comments
Really starting to grow to love lush.
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Lush products are the best!!!
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So beautiful! These photos seriously look like they show a bath fit for a mermaid! Absolutely adore the glitter in the first one.
Love Lush, they always bring out quality products with a unique twist. I truly admire their marketing team - they have true imagination and creation on point! Five out of five stars!
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I love Lush products, they are divinely pampering and smell pretty amazing too!
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Gorgeous!! Love Lush, could live there :)
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I love Lush but only purchase it a few times a year for a special treat.
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I am a big LUSH fan.
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I've only just started to get into Lush. I've been a migraine sufferer since the age of 13, walking passed a store used to trigger one. Thankfully that stopped a few years ago, but I still never went in. A late night when I couldn't sleep led to channel flipping and I stumbled onto an Undercover Boss episode. I was amazed at all the fruit that actually goes into their products! I will definitely be buying things in store.
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This campaign is pure art. Lush is wonderful on every level.
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They look amazing.
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I've never tried any Lush product before but I really want to, I've heard great things about the company and their products.
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I love how lush is so simple and natural.
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The video is beautiful and artistic, but if it is meant to promote their products, it didn't make me rush out the door to buy them!
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Gorgeous!!! I love LUSH stuff. :D
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Looks pretty. I haven't tried many Lush products before. I don't have any Lush stores nearby.
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Who doesn't love Lush?
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im a huge fan of there hair masks- really really great
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that was fun but a bit long and boring to be honest in the end. i do liike there bath bombs and hair care- do love that
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Only problem is I can't walk into a Lush store it is incredibly overpowering.. am sure the products are lovely... just can't get in there lol
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Lovely soothing and relaxing add, makes you want to have a bath ;)
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I've really enjoyed using a couple of the products I've tried by Lush. I'd like to check them out a bit more - do they make an SPF product?
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Awesome campaign - I'm a huge Lush fan, since I first (smelt) a Melbourne store I walked past when they were fairly new to Oz. Looking forward, as usual, to their Boxing Day sale, while I do buy from them during the year, I find their annual sale is especially worth waiting for
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I like Lush. The video is very cool.
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