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Founded by Paula Begoun, Paula's Choice is a range of well-made, effective skincare that is clinically proven to be non-irritating. It provides targeted solutions for all skin types and concerns, including dry, oily, combination and sensitive skin, and wrinkles, rosacea, acne, breakouts and enlarged pores. The products are based on research and results-driven development, and do not contain fragrances or added dyes. The brand does not test on animals.