5 reasons this is the only lip product you'll ever need
Let’s play a game.
Open your bag and take out all of the lip products in there. Got them? Good. Now go to your cupboard and take all of your lipsticks, lip glosses, lip balms and lip stains. If you’ve got any wandering lippies or glosses in your car/office/jacket pocket, get them too.
Okay, by now you should have every single lip product you own.
Chuck them. Throw them in the bin. Kiss them goodbye, because you don’t need them anymore.
It’s true, you don’t. And before you think I’ve lost my mind or would prefer you lived a life of dull, lifeless lips, let me explain. You don’t need all of those other lip products because of Rimmel London’s newest lip phenomenon – Apocalips. It’s truly a glorious product. But I thought I’d really drive my point home by giving you five reasons why it’ll do everything you could ever dream a lip product could do.
Reason #1: it’s got the colour of a lipstick
Are you the kind of lady who loves a bright, bold lip? Then you certainly won’t be let down in this department. Pure colour pigments in the formula will ensure your lips are coated in beautiful vibrant hues.
Reason #2: it’s got the shine of a lip gloss
If you’re a gloss girl, you’ll understand how important a shiny lip is. You’ll also know the pain of that sticky feeling when you purse your lips together (or when the wind blows some hair in your face). Apocalips delivers the shine of a gloss without the stickiness of one.
Reason #3: it’s got the nourishing qualities of a lip balm
The creamy texture of the lacquer doesn’t just mean it’s easy to apply an even coat on your lips, it also means that your lips are being conditioned and moisturised, too.
Reason #4: it’s got the staying power of a lip stain
Not only do the Apocalips lacquers give your lips a wash of incredible colour, they also give your lips colour that lasts. For hour and hours and hours. Our tip? Apply the lacquer and leave the formula to fully set before eating or drinking. It’ll make a huge difference.
Reason #5: it’s got you covered all the time
Looking to make a statement with a bold lip? Or maybe you need the perfect nude to complement your smoky eye? The beauty of the Apocalips range is that there’s a shade to suit whatever look you’re trying to achieve. With eight shades to choose from, you’ll never be caught out.