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We reveal the downside to Sephora's best selling beauty products
Sephora has revealed its bestselling selling beauty buys, but Australian consumers might be left feeling a little disappointed, with only one on the list available at Australia’s flagship store (for now, anyway).
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Spilling the stats to celeb stylist Rachel Zoe’s The Zoe Report, the global beauty retailer revealed the five most popular products across its 300+ American outlets:
#1: Kat Von D Shade + Light Contour Palette
#2: Tria laser hair remover
#3: Anastasia Beverly Hills contour kit ($66.00 AUD, in store at Sephora Sydney)
#4: Urban Decay Naked 2 palette ($78.00 AUD, mecca.com.au)
#5: Urban Decay Naked 3 palette ($78.00 AUD, mecca.com.au)
Sadly, the only product that’s actually available at Australia’s Sydney store is the sleek Anastasia Beverly Hills contour kit, which comes in at number three.
Plus, beauty fanatics will probably already realise that the two Urban Decay palettes coming in at numbers four and five are available for purchase elsewhere – at Mecca Maxima since late March.
As for the the top-selling Kat Von D Shade + Light Contour Palette, SMH recently contacted Sephora Sydney to enquire about its whereabouts in the Australian market, and the retailer says it expects to have it in stock this month. Needless to say we’ll be keeping an eye out.
On another note, it’s interesting to see that, overall, the bestsellers seem to indicate a trend towards a more understated and naturally defined beauty look, with neutral-toned palettes and contouring kits dominating the list.
I suspect contouring queen Kim Kardashian may have something to do with it...
While Sephora works on getting those missing products in store, you’ll also be excited to hear that Sephora’s set to roll out about 20 new stores in Australia (starting with two flagship stores in Sydney and two in Melbourne).
Unfortunately, the retailer hasn’t given any further details as to where the stores will be or when we can expect them to open, but rest assured, as soon as we know about it, you will too!
In the meantime, Sydney beauties (and their mums) will want to get down to Sephora this Thursday 7th May for The Mother of All Beauty Nights event.
Held in-store between 5:00pm and 9:00pm, the highly anticipated affair includes free makeovers, facials, hair styling, mini manicures, unique beauty offers, competitions and more to celebrate Mother’s Day.
Sound like something you and your mum could handle? Thought so! For more information, visit the event website.
Have you used any of Sephora’s bestsellers? What’s your number one beauty product?