If you’re currently sporting hair extensions, have jumped on the keratin hair straightening bandwagon, want to keep your colour for longer, or are simply after a less chemically-based hair care range, then you’ll know how important it is to go sulphate free.
But just in case you’re not familiar with it, let me explain. Sulfates are common detergents found in hair care products, most often used to produce foam. While they do leave your hair feeling thoroughly cleansed, they can strip your hair of its essential oils and cause your colour fade faster, resulting in hair that looks dull and is prone to breakage. Sulphates may also break down the keratin bonds in your hair, which is why it’s advised to stay clear of them if you have hair extensions or have had a keratin treatment.
While it used to be extremely difficult to find sulphate-free products, hair care companies are slowly coming to realise the importance consumers are placing on using more natural-based products. One such company is L’Oreal Paris, who has recently released Hair Expertise – a range of shampoos, conditioners and treatments that are 100 percent sulfate-free.
The range is also free from any harsh, drying salts (also commonly found in hair care products), and is instead formulated with natural botanicals such as rosemary, juniper and mint, to help revitalise and nourish your hair, while simultaneously protecting the hair fibres from future damage and colour fade.
The Hair Expertise range is split into two lines – EverPure, which is designed to keep coloured hair looking healthy and vibrant, and EverStrong, which is designed to strengthen and protect damaged, brittle hair. I’ve recently been using the EverPure Volume Shampoo and Conditioner and I’ve noticed that not only is my coloured hair looking more shiny and healthy, but my fine hair doesn’t fall as flat anymore – and the fact that it’s all thanks to a more natural-based hair care range is a definite added bonus!
Click here for our Trial Team's reviews on the L'Oreal Paris Hair Expertise range...
What do you think about brands moving towards sulphate-free hair care?