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Garnier has officially earned its cruelty-free stamp of approval
We’re only three months into 2021 and Garnier has already added to its impressive 2020 accomplishments and further cemented itself as a leading change-maker in the beauty industry.
Last year saw the launch of Garnier’s Green Beauty initiative, an end-to-end approach to sustainability where every value chain stage was transformed and the brand's environmental impact was significantly reduced. And by 2025, the brand has pledged to use 100 per cent recyclable, reusable or compostable packaging.
This year, however, – after setting their sights on going cruelty-free – the brand has earned the universally recognised Cruelty Free International Leaping Bunny logo on every single product, across all 64 countries they are sold in.
To qualify for the Leaping Bunny programme, brands must work side by side with Cruelty Free International to forensically investigate their supply chain, down to every last raw material or individual ingredient.
In Garnier's case, this was more than 3,000 different ingredients from across the globe and over 500 different suppliers, with a mammoth 1.8 billion products produced every year.
Speaking of the rigorous process, CEO of Cruelty Free International, Michelle Thew, said: “It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.”
Echoing Michelle’s statement was global brand president Adrien Koskas, who revealed this goal was not something that came about overnight. “Garnier has been committed to a world against animal testing since 1989. To be officially approved by Cruelty Free International under the Leaping Bunny programme is a real milestone and was always an important part of our Green Beauty mission”
“Today Garnier takes another Green step towards becoming a fully committed, truly sustainable, transparent brand that delivers Green Beauty for all of us.”
Congratulations to Garnier who are officially one of the largest global brands to ever be certified under the Leaping Bunny programme.