Fudge Care Range Trial Team
Fudge Big Bold OOMF Shampoo
Fudge Big Bold OOMF Conditioner
Fudge Clean Blonde Shampoo
Fudge Clean Blonde Conditioner
Fudge Colour Lock Shampoo
Fudge Colour Lock Conditioner
Fudge Cool Mint Shampoo
Fudge Cool Mint Conditioner
Fudge Make-A-Mends Shampoo
Fudge Make-A-Mends Conditioner
Fudge Smooth Shot Shampoo
Fudge Smooth Shot Conditioner
Twenty female reviewers aged 25 years and over with a number of different hair concerns. The trial was split so each woman received the range best suited to her hair. Women with normal hair were given the Cool Mint range to try; women with fine, limp hair were given Big Bold range; women with blonde hair were given the Clean Blonde range; women with coloured hair were given the Colour Lock range; women with dry and damaged hair were given the Make-A-Mends range; women who suffer with product build-up were given the Detox range, and women with frizzy, unruly hair were given the Smooth Shot range.
Overall star rating during this trial:*
Fudge Big Bold OOMF Shampoo:
Fudge Big Bold OOMF Conditioner:
Fudge Clean Blonde Shampoo:
Fudge Clean Blonde Conditioner:
Fudge Colour Lock Shampoo:
Fudge Colour Lock Conditioner:
Fudge Cool Mint Shampoo:
Fudge Cool Mint Conditioner:
Fudge Make-A-Mends Shampoo:
Fudge Make-A-Mends Conditioner:
Fudge Smooth Shot Shampoo:
Fudge Smooth Shot Conditioner:
If you’re into your hair styling, no doubt you’ve come across Fudge products before. They’re innovative, effective and best of all, they’re fun. The one thing Fudge was missing was a range of products that could care for your hair as well as style it. It’s for this reason that the launch of the Fudge Care range is so exciting. These aren’t your average shampoos and conditioners: in fact, the range features a line-up of products to suit every hair concern, from uncontrollable oiliness, to dry, damaged locks.
During the trial the vast majority of members were impressed with the smell of every product range, with the exception of a couple of testers who found that the Cool Mint variant smelled a bit like men’s aftershave. Other members who trialed the Big Bold OOMF range loved that the products gave their hair more volume and bounce. Testers also loved that the duo is sulphate-free.
Those who trialled the Clean Blonde range were impressed with how the duo worked to eliminate the brassy yellow tones from their hair while leaving it feeling bouncy and hydrated. While some members who trialled the Colour Lock range found their hair to feel a little dry, they were very impressed with the vibrancy of the colour of their hair.
Those who trialled the Cool Mint range were impressed with how fresh and clean their scalp and hair felt. They also loved that they had no product build-up in their hair and that they got an extra day out of their hair wash. Those who trialled the Detox Shampoo found it was the perfect unisex shampoo with a scent that would please both men and women, and it effectively removed product build-up.
The triallers of the Make-A-Mends range were impressed with how soft and clean their hair felt and loved that their hair wash lasted longer before becoming oily. Athough some testers of the Smooth Shot range found itleft their hair feeling a little flat, most were pleased with how effectively the products controlled their frizz and treated their dry hair. Still not sure? Well, a whopping 94 per cent of testers felt the results of their trial are reflective of salon quality. Read on to discover their findings…
“I found the shampoo was thick when squeezed out of the bottle so it needed a bit more water added to lather up really well and it made my bathroom smell divine! My boyfriend loved the smell of my freshly washed hair so much that he has started to use the Fudge shampoo himself! Bonus points for being sulphate-free. I have been using it for a total of a week and will continue using it. I highly recommend this shampoo!” – Suesse88. Read all reviews...
“My hair definitely has more volume and bounce when I use the Big Bold products. I love the result but found that it wasn't quite moisturising enough when used regularly alone. I have fine, extremely bleach-damaged hair and I found it necessary to use a treatment mask once a week just to keep the moisture levels up. Fortunately Fudge make an excellent treatment called Dynamite, so by using this along with the Big Bold shampoo and conditioner, my hair had volume and movement and felt balanced, strong and hydrated. I think I've found my new perfect trio!” – Catn2kittens. Read all reviews...
“I would 100 per cent recommend this for those who want to restore the lovely cooler tones in their hair. It gave me a refreshing overall look to my blonde and I really like that it also gave a very healthy bounce to my locks after using it with its matching conditioner.” - softness. Read all reviews...
“I have been using this product in conjunction with the Clean Blonde Shampoo. I found the conditioner to be deeply nourishing and my hair was soft and shinier after use. I also found my thick hair was easier to brush. I liked that the conditioner also contained violet pigments to neutralise brassy tones. The two products have refreshed my shade of blonde and my shade looks cooler and cleaner.” – Katie-B. Read all reviews...
“Sulphate free shampoos for me can be a bit hit and miss as they don’t foam or feel like they clean your hair very well. So for this reason I found the Fudge Colour Lock Shampoo to dispel this theory and my hair felt clean and fresh after washing (I did double wash though).” – minn880. Read all reviews...
“The conditioner is quite thick and combs easily through wet hair. I tend to favour thicker conditioners over thinner ones, so I was very happy with this! It left my hair feeling quite silky and manageable after use. As far as overall performance goes, I give the range a thumbs up! My hair looks lovely and vibrant, and it remains pretty manageable after three weeks of using this regularly.” – Cocona. Reads all reviews...
“Recently my hair has decided to go crazy, as it gets oily quickly, my scalp has gone super sensitive and almost every product I use leaves a greasy residue on my hair - talk about temperamental! So it was an absolute relief to use this shampoo. My hair feels super clean and fresh with no residue at all. My scalp is feeling refreshed and doesn't feel as sensitive as it was.” – renee.t. Read all reviews...
“This was a nice product to try. The conditioner was very creamy and lathered well onto my hair. It was very cooling on the scalp and skin and very refreshing. The cooling intensity of this conditioner was much more intensive than the Cool Mint Shampoo. By the time I put the conditioner on my scalp was feeling abuzz!” – anje20. Read all reviews...
“I usually use this with a hair mask as my conditioner and the combination is working really well. My hair always feels at its cleanest and healthiest afterwards. I can tell my scalp can 'breathe' again and is clear of any product residue. I'm very happy I've tried this and will continue to repurchase - it's a great clarifying product.” – Beautynutter. Read all reviews...
“I have been using this shampoo exclusively for the past few weeks and it always leaves my hair soft, clean and without scalp irritation (my main concern when trying out new shampoos). My hair also feels stronger and generally looks healthier than before. It looks particularly good straight after a blow dry, shiny and sleek. The other benefit I've noticed is that I can go three days without washing my hair so not only is it strengthening my hair it is also good at oil and dandruff control.” - emzaau. Read all reviews...
“I received both the shampoo and conditioner in this range to trial. A big benefit of these products is that they have a unisex scent and packaging. Normally my partner and I use different shampoo and conditioners but we were both able to use this Fudge shampoo and conditioner. We both really enjoyed using this conditioner.” - Beautynutter. Read all reviews...
“Because of all the heat tools I use, my hair has frizz and can look a bit dull but this shampoo has helped a lot! Within that first day of using it my hair felt a lot smoother and I had less frizz. My hair felt hydrated and looked shinier too. I have been using it for almost two weeks and I have noticed a difference. My hair looks really healthy and I have been able to see results!” – May318. Read all reviews...
“It spreads easily and my hair felt immediately more silky even while still wet. It rinsed out quickly and easily and my hair smelled great even when wet. After drying my hair has honestly never looked smoother or silkier, no frizz or flyaways! The only downside was that my hair looked flat so extra products were needed to give my hair some volume, which is why I could only award it 4 stars.” – phillipa495. Read all reviews...
* Rating refers to the 20 members included in the trial and is correct as of 19 June 2014.
Which range would you be most likely to try? What's your biggest hair concern?