Beauty's biggest collaboration

When you think of hair that’s truly hard done by, you probably don’t picture a model in your head, do you? Well, the truth is, you should! A model’s hair is straightened, bleached, curled and teased more often than its left alone, which is probably what made supermodel Claudia Schiffer want to take a stand.

You see, like other models Claudia was tired of having to deal with stressed hair that felt constantly dry and damaged due to over-styling, so she approached her friends at Schwarzkopf to see if there was something they could do to help her, her model friends and women everywhere. Schwarzkopf were happy to help and Essence ULTÎME was born. The difference with this collaboration is that Claudia didn’t just plant the idea of a new hair care range, feature her face on the packaging and walk away, she was involved in every part of the process, from inception and ingredient and scent selection, to the final packaging. She’s not just the face of Schwarzkopf Essence ULTÎME, she’s the brains, too.

So, what does Essence ULTÎME do?

With five unique product lines, there is a product for every hair type, which means that you can really target your hair care to deal with your biggest hair issue. You can choose from Schwarzkopf Essence ULTÎME Omega Repair for dry and damaged hair, Diamond Colour for coloured, highlighted hair, Crystal Shine for dull, normal hair, Biotin+ Volume for fine, flat hair, and Mineral Strength for weak, fragile hair. And no matter which products you choose, you can be assured that they each contain a specialised cocktail of nourishing ingredients that work to care for your hair, repair lasting damage and nourish each strand.

What’s different about Essence ULTÎME?

Besides having a supermodel at the forefront, the Essence ULTÎME Omega Repair line is also the first range to include a BB Cream for hair. (Yes, you heard right!) With seven benefits in one, the Beauty Balm utilises a blend of rich omega oils to help rebuild the structure of damaged, depleted hair as well as prevent breakage and split ends in the future. The products in the Omega Repair line also contain the ULTÎME-4 Complex, which contains a blend of pearl essence, panthenol, refined protein and keratin for healthy, nourished and relaxed hair.

Now let’s move on to colour…

While creating the hair care products, Claudia also spotted an opportunity to develop a quality hair-lightening product to use at home. Schwarzkopf Blonde ULTÎME is a range of hair-lightening products and blonde shades that effectively lightens hair by up to six to eight shades, allowing women to achieve a beautiful blonde hair result quickly and easily at home. The high performance formula contains nourishing pearl essence for hair that’s luxuriously soft and shiny. You can even get your hands on Claudia’s trademark blonde hue by using her personal shade of Schwarzkopf Blonde ULTÎME, 10-1 Light Cool Blonde.

Which variety of Schwarzkopf Essence ULTÎME would you choose for your hair? What do you think of a celebrity being involved in the creation of a product, instead of just being the face?